Fix Amazon
UPC Listing Errors

Fix Amazon Listing Errors 8572, 5461 & More Fast

Seeing an error when you try to list your product on Amazon can be frustrating, especially if you already bought barcodes and prepared every other detail. The good news is that most Amazon UPC listing errors are not caused by broken barcodes. They are usually setup mistakes that are easy to fix. If you bought GS1-originating UPC codes from a trusted reseller like EZUPC, your codes are 100% legitimate. This guide walks you through the most common error codes, shows you exactly how to correct them, and gives you ready-to-use messages for Seller Support.

Start Here: Quick Checklist Before You File a Case

Before you dig into error codes, run through these three checks. They resolve about half of all UPC-related listing problems instantly.

Enter the UPC in the correct Product ID field. Use the field labeled “Product ID” or “UPC”, not “Manufacturer Part Number” or “SKU.” Amazon expects the 12-digit UPC-A number exactly as printed on the barcode.
Try “Generic” in the Brand field. If your brand is not yet registered in Amazon’s Brand Registry or does not match the GS1 record, enter “Generic” as the brand. You can update it later once the listing is live and you prove brand ownership.
Verify the UPC is not already linked to another listing. Search Amazon for the exact UPC. If a different product already uses that barcode, you cannot create a duplicate. You must either use the existing ASIN (if your product is identical) or request a new UPC from your supplier.

Understanding Why Amazon Rejects Your UPC

Amazon checks every UPC or GTIN it receives against the GS1 global database. The company clearly states: “We verify the authenticity of product GTINs by checking the GS1 database.” If the UPC does not match the brand name, product category, or company information stored in GS1’s records, Amazon treats it as invalid. This does not mean the barcode is counterfeit. It often means the GS1 record is incomplete, the brand name you entered differs from what is registered, or the barcode was issued to a different company. Third-party barcodes that were not originally sourced from GS1 can trigger these errors as well, which is why buying from a reseller that provides GS1-originating codes (like EZUPC) is the safest route.

Amazon UPC Error Codes and Step-by-Step Fixes

Below are the four most common error codes sellers encounter, along with exact fixes you can apply right now. Do not send a support case until you have tried these steps.

	Amazon Error 8572	Step-by-Step Fix
Core Issue	The Error Message: “You are using UPCs, EANs, ISBNs, ASINs, or JAN codes that do not match the products you are trying to list.” This is a barcode mismatch. The GS1 data for your UPC/EAN does not match the Brand Name you entered.	1. Double-check that the product in your hands matches the product description on the barcode’s GS1 record (ask your barcode provider for the company/product details). 2. If you are matching an existing ASIN, ensure the UPC on your product exactly matches the UPC associated with that ASIN. 3. If your product is new, verify the brand name field matches what GS1 shows. If it doesn’t, set brand to “Generic” temporarily.
5461	“Product Already Exists in the Catalog.” You are trying to create a new listing for a product that already has that UPC in Amazon’s system.	1. Search Amazon using the UPC. Find the existing ASIN. 2. If your product is identical (same brand, size, color), list against that ASIN instead of creating a new one. 3. If your product is different but the UPC is the same (e.g., a reseller gave you a recycled code), you must request a unique UPC from your barcode provider.
20000	“Invalid Product Identifier.” The UPC, EAN, or GTIN is not recognized by Amazon at all. Common causes: incorrect length, extra spaces, wrong format, or a typo.	1. Copy the exact 12-digit UPC from your barcode image. Paste it without spaces or dashes. 2. Make sure the number is not partial (all 12 digits must be present). 3. If the error persists, test the code on the GS1 website to confirm it’s active. Then re-enter it in the Product ID field.
13013	“UPC Does Not Match Brand.” Amazon thinks the barcode belongs to a different brand than the one you entered.	1. Find out what brand name is registered to the UPC in the GS1 database. Your barcode provider can share this or you can search GS1’s lookup tool. 2. In your listing, use exactly that brand name. If your company name appears instead of your product brand, you may need to use “Generic” until you register your brand. 3. If the brand mismatch is due to a resold code where the original brand is now defunct, apply for a GTIN exemption (see below).

How to Handle GS1 Certificate Requests

Sometimes Amazon will ask for a GS1 Certificate or proof of UPC ownership before approving a listing. This is routine and does not mean your barcode is invalid. If you purchased from EZUPC, you received a certificate of authenticity that shows the code originated from GS1. To satisfy Amazon’s request:

Log into your EZUPC account and download the certificate for the applicable UPC.
Create a Seller Support case and attach the certificate as a PDF or screenshot.
In the case description, explain that the UPC is a GS1-originating barcode resold under a uniqueness guarantee. Reference EZUPC’s “Amazon-Ready Guarantee” which includes authenticity documentation.

Amazon-Ready Guarantee

Our numbers work for Amazon in most cases (unless you are using the Brand Registry) and we can help you troubleshoot your listing if you have any issues. We have provided hundreds of Letters of Affiliation/Brand Authorization that have helped Sellers successfully list after getting the Amazon 8572 Error.
If Amazon asks for a screenshot from the GS1 database, your barcode provider can supply that as well. Do not stop listing while the case is open, Amazon typically reviews within 48 hours.

Copy-and-Paste Templates for Seller Support

Use these message templates to open a case with Amazon Seller Support. Replace the bracketed information with your own details. These templates get straight to the point and include the evidence Amazon needs.

Template 1: Error 8572 or 13013 (UPC/Brand mismatch)

Dear Amazon Seller Support,

I am trying to list ASIN [enter ASIN or new SKU] with UPC [enter UPC]. I received error [8572 / 13013] stating the UPC does not match the product or brand.

The UPC [enter UPC] was purchased from EZUPC, a GS1-authorized barcode reseller. I have attached the certificate of authenticity showing this code originated from GS1. The correct brand name in the GS1 database is [enter brand from certificate]. Please review and approve the listing.

Thank you,
[Your Name]

Template 2: Error 5461 (Duplicate ASIN)

Dear Amazon Seller Support,

I am trying to list product [SKU] with UPC [enter UPC]. I received error 5461 stating the product already exists in the catalog.

I have verified that my product is [different / identical] to the existing ASIN [enter ASIN]. If it is identical, please link my SKU to that ASIN. If it is different, please advise how to proceed with a unique UPC.

Thank you,
[Your Name]

Template 3: GS1 Certificate Request

Dear Amazon Seller Support,

I received a request to provide a GS1 Certificate for UPC [enter UPC]. I purchased this UPC from EZUPC, a reseller that provides GS1-originating barcodes with full authenticity documentation.

Attached please find the certificate of authenticity for UPC [enter UPC]. This code is unique and has not been used on any other Amazon listing. Please process the listing.

Thank you,
[Your Name]

Frequently Asked Questions

Can I use a UPC from a reseller like EZUPC on Amazon?

Yes. Amazon does not require you to be a direct GS1 member. It only requires that the UPC be authentic and registered in the GS1 database. EZUPC sources its codes from GS1 and includes a certificate of authenticity with every purchase. Our Amazon-Ready Guarantee backs each code with a 14-day money-back policy, a uniqueness guarantee, and an authenticity guarantee. This means if Amazon rejects the code due to a GS1 database issue, we replace it or refund you.

What should I do if I get error 8572?

First, check that the brand field in your listing matches exactly what is registered for that UPC in the GS1 database. If you do not know the registered brand, set the brand field to “Generic.” If the error persists, open a Seller Support case using the template above and attach your GS1 certificate. Error 8572 almost always resolves once Amazon confirms the barcode is legitimate and the brand mismatch is temporary.

How do I request a GTIN exemption?

If you cannot use a UPC (for example, your product is handmade, unbranded, or a custom bundle), you can apply for a GTIN exemption. Go to Seller Central, open the Catalog dropdown, select “Add a Product,” then click “I’m applying for a GTIN exemption.” Follow the prompts to select your category and provide proof that your product does not have a barcode. Approval typically takes a few days. Note that GTIN exemptions are category-specific and are not a replacement for legitimate UPCs when the product already has a barcode.

Will Amazon eventually suppress my listing if the UPC doesn’t match?

Yes, if Amazon detects that your UPC does not match the brand name or GS1 record, it may suppress the listing or remove it from search results. This is why it is important to resolve any mismatch before you start selling. Using a resold UPC from a provider that guarantees authenticity (as EZUPC does) minimizes this risk because the code is genuine from the start. If suppression does occur, the fixes in this guide still apply, you can correct the brand field or provide proof of ownership to reinstate the listing.

Most Amazon UPC listing errors are temporary roadblocks, not dead ends. By following the checklist, applying the correct error code fixes, and using the templates above, you can get your product live without buying new barcodes. If you ever need a fresh set of GS1-originating barcodes, check out EZUPC’s Amazon page for codes as low as $0.25 each, backed by our Amazon-Ready Guarantee. Every code comes with instant download, a certificate of authenticity, and support from a team that knows how to get you through Seller Support cases fast.